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Merchant Business Advance
Transparency & Privacy

Cookie Policy

Compliance with the Privacy and Electronic Communications Regulations (PECR)

1. What Are Cookies?

Cookies are small text files stored on your computer or mobile device when you visit a website. They help the website remember your actions and preferences over a period of time, ensuring secure operation and helping us understand how our comparison tools are used.

2. How We Use Cookies

We classify cookies into two distinct categories:

Strictly Necessary Cookies (Always Active)

These cookies are essential for the operation of our quote wizard, CSRF protection, and session security. The website cannot function properly without them.

Analytics & Performance Cookies (Optional)

With your consent, these cookies help us evaluate visitor engagement, traffic sources, and calculator usage (e.g. Google Analytics 4) without collecting directly identifying personal details.

3. Managing Your Cookie Choices

You can adjust your cookie settings at any time using our on-site consent banner or through your internet browser controls. Disabling essential cookies may impair the functionality of our interactive quote wizard.

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